Here is a piece I wrote as an assignment for my Advertising class in college. We were supposed to analyse an advertisement based on various parameters like - visualization, the Big Idea, creativity, etc. The article below will give you my opinion about the advertisement I chose to analyse. I had selected a print ad of Tanishq's Akshaya Tritiya Jewelery Collection.
This Tanishq advertisement has been created keeping in mind the mindset of the Indian population who are deeply rooted in traditions and culture. With this mindset, they are sure to go buy gold, however costly it might be and however small the quantity they purchase.
The Big Idea of this advertisement lies in the Indian tradition of buying a certain amount of gold on the auspicious occasion of Akshaya Tritiya. This idea is rooted in the fact that gold symbolizes Goddess Lakshmi, the harbinger of wealth and prosperity to all Indian homes. Also, the purity and sanctity of Goddess Lakshmi is compared to the purity of Tanishq gold.
The creativity of the advertisement is enhanced by the usage of the concept of symbolization. In this advertisement, the coconut symbolizes the Indian home. The gold necklace symbolizes both, the woman(Lakshmi) of the house, and Goddess Lakshmi, the harbinger of wealth.
The target audience is directly aimed at without the special mention of any one section of the population as this occasion is celebrated by all Indians, irrespective of their socio-economic backgrounds.
The visualization of this advertisement is simple and complete. The advertisement has been made to look very pleasing and and at the same time conveys the message in a simple and direct manner. This increases the chances of the reader pausing to look at this advertisement and registering it in her mind. In plain and simple words, Tanishq welcomes the people to their stores to buy gold.
The advertisement is visually appealing because the viewer can instantly connect with the visual of the advertisement due to the portrayal of "Indianness."
Overall, this Tanishq advertisement is complete in all aspects. A truly complete advertisement indeed!
This Tanishq advertisement has been created keeping in mind the mindset of the Indian population who are deeply rooted in traditions and culture. With this mindset, they are sure to go buy gold, however costly it might be and however small the quantity they purchase.
The Big Idea of this advertisement lies in the Indian tradition of buying a certain amount of gold on the auspicious occasion of Akshaya Tritiya. This idea is rooted in the fact that gold symbolizes Goddess Lakshmi, the harbinger of wealth and prosperity to all Indian homes. Also, the purity and sanctity of Goddess Lakshmi is compared to the purity of Tanishq gold.
The creativity of the advertisement is enhanced by the usage of the concept of symbolization. In this advertisement, the coconut symbolizes the Indian home. The gold necklace symbolizes both, the woman(Lakshmi) of the house, and Goddess Lakshmi, the harbinger of wealth.
The target audience is directly aimed at without the special mention of any one section of the population as this occasion is celebrated by all Indians, irrespective of their socio-economic backgrounds.
The visualization of this advertisement is simple and complete. The advertisement has been made to look very pleasing and and at the same time conveys the message in a simple and direct manner. This increases the chances of the reader pausing to look at this advertisement and registering it in her mind. In plain and simple words, Tanishq welcomes the people to their stores to buy gold.
The advertisement is visually appealing because the viewer can instantly connect with the visual of the advertisement due to the portrayal of "Indianness."
Overall, this Tanishq advertisement is complete in all aspects. A truly complete advertisement indeed!
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